Here are some useful articles about managing your online communications from CharityComms.org.uk
The first steps to search engine optimisation
Showing up on Google’s results pages is not a given. Persuading a search engine to direct traffic your way demands a certain amount of insight. … As Google gets better at rewarding quality content and genuine links, the first steps to optimising your website and improving search engine rankings are in many ways becoming simpler. This article covers the basics.
Ten free tools every digital marketing officer needs
Making use of the right tools can save you both time and money. Here are 10 of the best to help stretch the budget that bit further. The article includes Google Analytics, Google Adwords, Hootsuite and Followerwonk.
Five tips to manage a social media crisis
Issues can escalate very quickly on social media, so you need to be prepared for crisis situations when they arrive. This article covers:
- What is a Crisis? Is it of your own making? Someone complaining? What if someone is deliberately trying to ‘bait’ you?
- Get help from every level in your organisation
- Be prepared
- Don’t take it personally
AIM Blog for independent museums and heritage sites 