Launching Soon: New AIM Website

If you view the AIM website regularly at then keep checking for some exciting new developments, as the current AIM website is about to undergo a transformation that will help members make the most of their visits. The new website has been designed to make AIM information and opportunities much easier for members to find by bringing together resources on similar topics in the same pages to make them user friendly and all pages have been created to be viewable on mobile phones and tablets so you can stay in touch with AIM on the move.

The new website will include all the regular AIM online content but this will be combined with new useful categories such as a Latest News section which will cover hot topics, funding opportunities, jobs and events to help keep members informed. The AIM Hallmarks of Prospering Museums also has a designated section and fresh content will be added to this in the coming year. A menu at the side of the page will help you find information about AIM grant schemes quickly and there is also a brand-new section specifically for trustees of heritage organisations.

AIM HP Image

“We know members find AIM’s website really useful – our survey last year showed it was one of the top five things we provide – so we think the new site is going to be really popular. We know that the new design is going to make a real difference to how easy it is for people to find the support and advice they are looking for and most importantly, we want members to be able to find out more about what each other are doing through the introduction of case studies and stories from different museums across the UK,” said Tamalie Newbery, AIM’s Executive Director.

Developed with the support of Grit Digital in Norfolk, the new AIM website will be more dynamic and AIM’s social media platforms will be viewable on the homepage to allow even more opportunities for interaction between AIM and its members. The new website will form the basis of AIM’s wider digital communications and is more tailored to AIM members’ needs and expectations in the digital world that we live in today.

“We have listened to feedback from our members and we have improved the functionality of the site and reworked its visual appeal to include interactive elements and modern imagery and we hope the new layout will help to save AIM members time when searching for what they need,” said Sassy Hicks, Membership, Marketing and Projects Manager at AIM.

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