Want to work differently? A grant from the AIM Hallmarks Awards can help you

Now open for applications, the latest round of the  AIM Hallmarks Awards will make grants totalling around £70,000 in England and just over £20,000 in Wales.

Funded by Arts Council England and supported by Welsh Government, the AIM Hallmarks Awards offer grants of between £5,000 and £15,000 to help AIM member museums and heritage sites to begin to use the principles in the AIM Hallmarks to improve the way they work.

So, what type of project has been previously funded and how can you ensure you are successful? We talked to Catherine Allan, Chair of Trustees and Co Director from Rhayader Museum & Gallery in Wales who were successful in Round 2 to see how the Awards have benefited them – and what tips they could share to help your application.

Rhayader Museum & Gallery

AIM: Hi Catherine, thanks for taking the time to talk to us. Can you explain why you decided to apply for the AIM Hallmarks Awards please?

CA: At Rhayader Museum and Gallery, we had already identified a project we wanted to work on and I felt that it would fit really well within the grant guidelines and would give us the opportunity to do the work. We had already trialled parts of the project – which was about recording local town and county shows – two years ago with volunteers so knew that what we wanted to do would be possible!

AIM: How did it enable you to work in new ways as an organisation?

CA: There were three aspects to this: using volunteers in new ways, using new technology and – especially – developing new kinds of community involvement. Encouraging people to record their community in various ways allows them to use new technology, take ownership of the process, to feel that their way of life is of value. It gives those who are not so skilled more confidence and improved social networks. It has allowed us to re-engage with sections of our community in ways we haven’t been able to do in a while.

AIM: How does the project AIM has funded fit in with your strategic priorities?

CA: Rhayader Museum and Gallery, has a mission statement which includes promoting participation in arts and heritage activity for social and cultural benefit, encouraging skill sharing and learning and using creative projects to celebrate and represent the area’s distinctive voices. We work in partnership with all ages and abilities to foster a sense of place, worth and confidence. As well as the project fitting in with the mission statement aims, it also fitted in with our aim as a museum, of growing our audience.

AIM: What did you apply to the AIM Hallmarks Awards to fund?

CA: We are a rural area and have four small agricultural shows around small town of Rhayader (population around 2,000.) Rhayader also has a large summer Carnival. Although some of the same people go to and take part in the Carnival, the events are very different in feel and content.

Carnival is a town celebration with a procession, a crowning of the Carnival Queen, visits from other towns with their floats and princesses and lots of people dressing up. Many different organisations take part and visitors come from far and wide. There is food and drink and live music all day coming from the local pubs and the streets are busy from late morning to evening.

The shows are much quieter and are the way the farming community and their families celebrate. Outsiders do come to them but they tend to be very local to the show fields or family members who have left the area. They feature events such as stock judging, handicraft and produce tent, duck and horse racing, pet shows etc. The bar is often a horse box.

It struck me that they also had a much more fragile feel. The shows are only just recovering from the foot and mouth outbreak in 2001. Foot and mouth is an ever-present danger, and with proposed changes in EU membership and farm subsidies, I felt we should be doing what we could to record a way of celebrating that might change substantially or even be lost. Recording both projects would also involve doing oral histories and collecting historic documents and photographs where possible.

There will also be film and written records for people to look at in the museum. Our geographic footprint will be improved as more visitors are able to access aspects of these events they may not have before. The project will allow people who would not normally be inclined to go into a museum to do so, or to access our work in different ways. Overall, the project will reflect back the community to itself and allow it to value how unique it is.

AIM: What was the AIM Hallmarks Awards application process like for you?

CA: My colleague, Krysia Bass, and myself both found the process of applying for a grant was much more straight forward than many. I am not a trained fundraiser and found it quite manageable.

AIM: That’s good to hear Catherine – so what advice or tips would you give to other organisations applying for an AIM Hallmarks Award in Round 3?

CA: I would say that the most important thing is to find a project you feel passionate about. If you don’t really care…why should anyone else? The second thing is obvious – make sure that what you want to do fits with AIM’s criteria. And lastly, have all the fairly tedious but necessary information and statistics about your organisation to hand.

AIM: We are looking forward to seeing how this unique project develops Catherine – so what do you think the legacy of the AIM Hallmarks Award will be for the museum and your community?

CA: I would say that the main legacies for our community will be that participants will be positively affected by the process of recording the shows. People will be able to look at what we produce and remember their experiences. Their children will be able to look back in time and see and hear significant people in their locality.

I hope we will benefit from a raised profile and good will. We will also be able to capture a way of life for future generations to learn from and enjoy finding out about. As we are a largely volunteer run organisation. I anticipate that people will see the value in our work and come forward to help us in the way they did when we were set up as a community arts organisation and community museum.

AIM: Thanks for your time Catherine. Finally, what would you say to encourage other AIM members to apply for an AIM Hallmarks Award?

CA: I would encourage people to go for the award. You will find the process easier than most. It will help you realise a project you feel passionate about or will help you to develop one. That in turn will allow you to revisit and re-evaluate who you are and what you do.

Application information for the AIM Hallmarks Awards

Offering grants of between £5,000 and £15,000, the AIM Hallmarks Awards help AIM member museums and heritage sites to begin to use the principles in the AIM Hallmarks to improve the way they work.

The third round of the AIM Hallmarks Awards is now open for AIM members in England and Wales with applications closing on 15 May 2017 – but how could you use an award in your museum?

The AIM Hallmarks Awards can be used by successful applicants in two distinct ways:

*To fund an organisational review: This can involve either review and planning, or taking forward new ways of working. Some museums might want to use the AIM Hallmarks as a framework to review their organisational health and can apply for this funding for support in planning future development

*To contribute to a project that supports applicant organisations to behave or develop differently: Museums which have already identified development needs reflecting the principles of the AIM Hallmarks, can apply for funding to put their ideas into practice and progress programmes of work which will enable them to become more resilient and to prosper in the future. Projects can be linked to any of the Hallmarks but must seek to support change at a strategic level and/or to have an impact on organisational culture and behaviour.

The AIM Hallmarks Awards have already helped AIM members in England and Wales to review their organisational health or to develop new ways of working and we strongly encourage potential applicants to discuss their ideas with AIM’s Assistant Director, Helen Wilkinson, before applying.

You can contact Helen by email: helenw@aim-museums.co.uk or by phone on: 0771 966 7102

All information about the AIM Hallmarks Awards including guidance notes and application form can be found on the AIM Hallmarks Awards page.

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AIM Hallmarks Awards: Final Round Now Open For Applications

The third and final round of the AIM Hallmarks Awards is now open for AIM members in England and Wales with applications closing on 15 May 2017. Offering grants of between £5,000 and £15,000, the AIM Hallmarks Awards help AIM member museums and heritage sites to begin to use the principles in the AIM Hallmarks to improve the way they work.

This can involve either review and planning, or taking forward new ways of working. For example, in Round 1 of the AIM Hallmarks Awards, The Lightbox Museum and Art Gallery in Woking used their grant to work more effectively with millennials, which you can read about HERE. Organisational review projects funded include one for Amgeudffa Pontypool Museum.

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The Lightbox Museum and Art Gallery in Woking used their grant to work more effectively with millennials (Photo credit: The Lightbox)

Work funded by an AIM Hallmarks Award must be demonstrably central to an applicant museum’s organisational development and closely linked to the museum’s strategic plan. Where possible, we are keen for projects to innovate, trialling approaches or ways of working which are either wholly new to the museum sector, or new to museums of a particular kind or size. In Round 2, for example, the Royal West of England Academy received funding to trial offering executive training away days to corporate clients as a means of income generation.

Helen Wilkinson, AIM Assistant Director, said: “We’re really open to a wide range of proposals – either for doing some serious thinking about the future of your museum, or testing out an idea you already have. We’re looking for fresh thinking and energy above all else – could you use a Hallmark Award to lay the foundations for a new way of working?”

Who Has Already Benefitted From An AIM Hallmarks Award?

In the second round of awards, five were made to museums and heritage sites in England, and three to museums in Wales.

Successful applicants in England were:

Radstock Museum in Somerset, awarded £12,000 for a project to remodel the main permanent displays in the gallery to reflect its name change to Somerset Coalfield Life at Radstock Museum. In doing so, the museum hopes to attract a wider and more diverse audience and enhance their learning offer to engage schools.

Seven Stories and the Mary Rose Trust both awarded funding for in house programmes of leadership development for staff (£8720 for Mary Rose Trust and £11,660 for Seven Stories).

Priest’s House Museum, Dorset, awarded £10,000 for an organisational review.

Brantwood Trust, awarded £7,842.00 for a project to share Ruskin’s ideas with a wider audience through collections digitisation and videos for its website.

Royal West of England Academy, awarded £9,060.00 for a project to develop packages of executive development training, using the museum’s collections, as a means of income generation.


Priest’s House Museum, Dorset, awarded £10,000 for an organisational review

And in Wales:

Cardiff Story Museum awarded £8000 for a marketing review, to enable it to improve its financial resilience.

Rhayader Museum and Gallery, awarded £10,590 for a project to document local town and country shows, using volunteers in innovative ways.

Pontypool Museum, awarded £5000 towards the costs of an organisational review.

How To Apply

AIM Hallmarks Awards in England

AIM Hallmarks Awards in Wales

The third round of the AIM Hallmarks Awards is now open for AIM members in England and Wales with applications closing on 15 May 2017.

If you are considering making an application to the final round of the Hallmarks Awards, guidance notes to support your application are available here AIM Hallmarks Awards

Or you can email Helen Wilkinson on helenw@aim-museums.co.uk.






Further Update On Museums And Galleries Tax Relief

Following the Chancellor’s announcement in the Autumn Statement that the government had listened to the campaign initiated by AIM and supported widely by museums and sector organisations, and was extending the Museums and Galleries tax relief to permanent exhibitions, the government has now published more information about how the new tax relief will operate, including some more changes:

the-joseph-wright-gallery-the-museum-and-art-gallery-derby-credit-derby-museums-trustPhoto: The Joseph Wright Gallery, the Museum and Art Gallery, Derby. Credit – Derby Museums Trust

*The relief will also be open to libraries, archives, historic houses and other organisations, such as sculpture parks, as long as the exhibitions are put on by qualifying institutions.

*Exhibitions not held in eligible museums or galleries can qualify providing they are put on by eligible institutions.

*Exhibitions must be open to the general public

*A fee can be charged

*Institutions can raise other sponsorship towards costs.

*The relief will be on the main costs of creating and producing an exhibition

*Sales of related merchandise will be allowed providing the exhibition’s main purpose is not specifically to advertise particular goods and services for sale.

*In addition to the institution that originates an exhibition each museum or gallery hosting it will also be able to claim for qualifying costs.

*Off-site storage costs for up to four months between touring venues will be eligible for relief.

*Indirect expenditure such as marketing and educational programmes as well as direct acquisition costs will be ineligible, as will daily running costs, such as security.

*De-installation costs will not be eligible for exhibitions open for longer than a year.

*Live performances will be excluded.

*As most institutions already keep detailed financial records of individual exhibitions the need for additional accounting should be limited.

The new relief, which starts on 1 April 2017 and will provide up to £80,000 of relief for exhibitions at a single venue and £100,000 for those that tour. Some museums expressed concern that they would not be able to claim relief if they do not pay corporation tax, but although the relief is part of the corporation tax system, the Government has confirmed that museums and galleries do not need to pay corporation tax to claim it. They do need to be within the scope of corporation tax, however, which includes charitable companies, wholly owned subsidiary companies of museums and galleries, and CIOs (Charitable Incorporated Organisations). It is completely separate from VAT.

AIM will continue to update our members in the coming months on Museums and Galleries Tax Relief via the AIM Bulletin, website and social media.

Further reading: Museums and galleries tax relief consultation

How Will The Changes To The Arts Council England Investment Portfolio Benefit The Sector? We Talk To John Orna-Ornstein

Last week,  Arts Council England announced budgets for its 2018 to 2022 investment period, alongside sector guidance for applying to its National Portfolio. This follows on from an announcement by Arts Council England in July about changes to the way it will approach its investment from 2018, and for the first time,  museums and libraries will be part of the Arts Council’s investment portfolio. The application portal for the National Portfolio will open on 26 October 2016.

This is good news for AIM members in England, so we sat down with John Orna-Ornstein, Director of Museums and East of England for Arts Council England, to find out more about the changes and what AIM members should be aware of when applying.


“We are keen to receive strong applications for funding from independent museums across the country” says John Orna-Ornstein, Director of Museums and East of England for Arts Council England

AIM: Why is the inclusion of museums and libraries in the ACE investment portfolio such good news for the sector John?

John: We have decided to integrate our funding for museums, libraries and arts organisations from 2018 onwards. We have just issued guidance for National Portfolio Funding, as well as information about Grants for Arts and Culture and our strategic funds.

The changes will allow the Arts Council to make the most strategic decisions about how to invest in culture and the arts in different places and they will encourage partnership between museums, libraries and arts organisations. For museums, they open up significant new sources of funding at a time of challenge.

AIM: John, why should independent museums apply for National Portfolio Funding 2018-22 and Grants for Arts and Culture?

John: The majority of museums are independent. Arts Council England aims to make great art and culture available to everyone; independent museums are a vital part of this. We are keen to receive strong applications for funding from independent museums across the country.

AIM: What should museums consider when deciding whether National Portfolio Funding 2018-22 or Grants for the Arts and Culture would be better for them – or can they apply for both?

John: They cannot apply for both – which is currently the case for NPOs. National Portfolio Organisations (NPOs) will receive four years of regular funding. NPOs will be strong, dynamic organisations that are strategically important in providing a great cultural and diverse offer. This source of funding will only be available for a relatively small proportion of museums. Grants for Arts and Culture will be broadly accessible to Accredited museums, other than NPOs. It will fund a wide range of projects and activities, for sums of between £1,000 and £100,000.

AIM: Do you have any advice for AIM members considering applying for either NPO or G4AC funding?

John: These are new sources of funding and will be unfamiliar to many museums. The most important thing is to look carefully at the guidance on our website. After that, talk to one of the Arts Council team before thinking about an application. A conversation with an Arts Council England relationship manager is mandatory for new NPO applicants.

AIM: The first of ACE’s five goals is Excellence: what does excellence mean for museums in the context of the NPO funding… and is it different than for the arts?

John: Excellence is about a high quality product that engages a diverse audience. There are lots of common characteristics across museums and arts organisations, but a clear difference is around collections. We’d expect museum NPOs to have a strong collection that is well managed and supported, with dynamic plans to share that collection with audiences.

AIM:  What are you personally most looking forward to about having museums and libraries included in the ACE investment portfolio in the years ahead?

John: That’s a great question…I’m really excited about the new opportunity. I’m looking forward to being able to provide more support to museums and libraries doing great work in every part of England. I’m looking forward to more partnerships between the wonderful arts organisations we already fund and museums or libraries that we haven’t worked with before. And I’m looking forward to seeing arts and culture flourish despite the current economic challenge, partly because of effective investment from Arts Council England.

For further information please visit: Arts Council England’s “ambitious” 2018-22 investment emphasises geography and diversity

AIM would like to thank: John Orna-Ornstein, Director of Museums and East of England for Arts Council England and Eleanor Hutchins, Head of Media, Arts Council England.




Arts And Heritage Sector Explores Potential Of Matched Crowdfunding

Individuals and organisations with ideas for new projects in the arts and heritage sectors are encouraged to register their interest in an innovative new crowdfunding programme set to launch on September 14 2016.

The initiative will see a series of specially selected crowdfunded projects be given up to £10,000 – or 25% of their total target amount received in donations – in matched funding.

According to Nesta research, crowdfunding has grown exponentially in the UK in recent years, with the market now being worth nearly £400 million a year. Matched crowdfunding is increasingly popular: a proportion of money pledged by the crowd is then matched by an organisation, but until now there has been little research into the relative advantages and disadvantages of this method of fundraising.

This pilot scheme, outlined in the government’s Culture White Paper, is the result of a partnership between UK innovation foundation Nesta, the Department for Culture, Media and Sport (DCMS), Arts Council England (ACE) and the Heritage Lottery Fund (HLF).

Crowdfunder, the UK crowdfunding platform, will be launching dedicated arts and heritage campaigns as a part of the programme. The platform will also manage the distribution of the partner funds into eligible projects.


The campaigns break down into two key sectors:

One will be backed by £125,000 from ACE and will award match funding to eligible individuals looking to launch arts projects in England who are able to raise the other 75% of their target funding amount.

The other will be backed by £125,000 from HLF and will provide funding to selected organisations planning projects in the heritage sector in Scotland, North-West and South West England who are able to raise the other 75% of their target funding amount.

Not only will the initiative benefit a variety of projects, but it will also test the effectiveness of matched crowdfunding as an innovative way of funding arts and heritage projects.

Minister of State for Digital and Culture Matt Hancock said: “UK arts and heritage are admired around the world. Continued public funding and private investment has a vital role to play in ensuring these sectors continue to thrive. I’m delighted that this innovative crowdfunding pilot will explore exciting new ways to support private investment and develop sustainable fundraising models across the country.”

Organisations or individuals with proposals for projects to be submitted to one of the funding streams should submit their ideas HERE.

Helping Museums To Prosper And Thrive: Round Two Of The AIM Hallmarks Awards Now Open

The second round of the AIM Hallmarks Awards is now open for AIM members in England and Wales with applications closing on 7 October. The awards are supported using public funding by Arts Council England and the Welsh Government and the grants will be available in sums of between £5,000 and £15,000.

The AIM Hallmarks Awards have been developed to support museums and heritage sites to develop their work using the AIM Hallmarks of Prospering Museums which helps to identify what it is about how successful heritage organisations work that enables them to prosper and thrive.

If you are considering applying for a grant in the second round of the AIM Hallmarks Awards, support is available to help you make a successful application. The upcoming AIM Hallmarks in Wales event  in Cardiff on 8 September is free to book for all AIM members across England and Wales and will offer hints and advice to museums considering applying for funding through the AIM Hallmarks Awards.

But how have museums that were successfully awarded funding in the first round of the awards benefitted from their grants – and what top tips can they share to ensure that your application is successful? We sat down with Pru Chambers, the Marketing Manager at The Lightbox in Woking, to find out how the AIM Hallmarks Awards have made a positive difference.

Young Curators Pop Art Workshop

The AIM Hallmarks Awards have helped The Lightbox to successfully engage with millennials (Photo: ©The Lightbox)

AIM: Hi Pru, can you explain why you decided to apply for the AIM Hallmarks Awards please?

PC: We were motivated to apply for an AIM Hallmarks Award following a strategic review that identified the need to ensure sustainability by maximising on our commercial ventures such as events and purchases in our Shop and Café.

One of our most popular income-generating events are regular monthly comedy nights, ‘Joke in the Box,’ which since being introduced in 2015 have proved very popular. The demographic that attend this event we found to be different to those that tend to visit an exhibition, which for The Lightbox is predominantly those with young families and those over the age of 55. In contrast, comedy nights are attended by a wide range of ages, including millennials which we classify as those aged 18-34.

Research into the demographics of the local area showed that a significant proportion of the population fall into the millennial bracket, and yet we struggle to engage them as visitors for anything other than the comedy nights. We were therefore motivated to apply for a Hallmarks award to conduct research into what other events would best attract the millennial audience and investigate which marketing channels and approaches would be most likely to raise awareness about our programme.

AIM: How did you find the AIM Hallmarks Awards application process Pru?

PC: The application process for the award was straightforward, with clear guidance notes available on how to complete the application form which was available to download via the AIM website. Support was also offered in person by a member of the AIM team throughout the application in process.

Pru Chambers Warhol and the World of Pop exhibition

“Being awarded the grant has also made us able to take action on the areas of need highlighted in our strategy review” says Pru Chambers, Marketing Manager at The Lightbox (Photo: ©The Lightbox)

AIM: What is it about these awards that you think will really help make your museum prosper in the future?

PC: This award should really help our gallery and museum to prosper and thrive by helping to widen our audience reach, increasing our audience spend per visitor, which will consequently help to ensure our long-term sustainability. By being awarded funds to conduct in-depth audience research this will intelligently inform our future programming and we will be able to follow up with a targeted marketing campaign to raise awareness amongst millennials in the local area.

AIM: How has being awarded a grant from the AIM Hallmarks Awards positively impacted on the Lightbox so far?

PC: The Hallmark award is already impacting positively on the organisation as we recruited a millennial to help expand our social media channels by introducing Instagram which is quickly gaining followers. We also recruited an agency to conduct both qualitative and quantitative millennials research. For the focus groups and questionnaires, the agency needed stimulus ideas which resulted in a brain-storming session on events and price-points that was very positive. Being awarded the grant has also made us able to take action on the areas of need highlighted in the strategy review with a thorough and well-funded research and action plan which is excellent for the morale of the organisation.

AIM: How has the AIM Hallmarks Award helped The Lightbox’s strategic priorities Pru?

PC: The AIM award has helped our strategic priorities as we identified a need to expand our offerings and raise awareness amongst the millennial audience which we know is one of the largest segments of people living locally.

Our priority is to engage the widest possible audience in activities that generate income such as through events and spend in our Café, Shop or Venue Hire. We know from previous research that 18-34 year olds are likely to spend once they do visit us, particularly at events where there is an option to purchase food and drinks. The challenge has always been to create the right events and generate enough awareness to get this group to attend, and to keep attending, and thanks to the Hallmarks fund we are able to invest money into vital research and marketing.

AIM: That’s such good news Pru – do you have any tips for applicants in this second round of the awards?

PC: To apply for a project that gives the opportunity to really help your organisation prosper and thrive, whether that be defined as increase an in visitors, increase in awareness, widening the programme or supporting a particular project that will have a really positive impact on staff and sustainability.

Find out more about the AIM Hallmarks Awards and top tips for your application at the free Hallmarks in Wales event 8 September

 Hallmarks in Wales

Guidance and application forms for the AIM Hallmarks Awards can be downloaded by visiting:

 AIM Hallmarks Awards

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AIM Conservation Grants – Next Round Closes 30 September

AIM members from small and medium size museums are eligible to apply to the AIM Preventive Conservation Grant Scheme and the AIM Conservation Grant Scheme. Both schemes are generously supported by The Pilgrim Trust and the next round of applications closes on 30 September 2016.

Since these grant schemes started, hundreds of AIM member museums and heritage sites have benefited, and both schemes have been set up to help develop a more sustainable approach to the conservation and management of collections. To check your eligibility and for further information, please see the AIM website: AIM Grant Schemes.

Please note that the typical grant awarded is £5,000 or under. If you have any questions about these grants, please email: justeen@aim-museums.co.uk

We like to showcase examples of successful applicants, so that anyone thinking of applying can see the type of conservation work that AIM has previously funded. The following is a report from the American Museum in Britain in Bath, who were awarded £5000 awarded for the purchase of an ELTEK environmental monitoring system.

 USA museum

The American Museum opened in 1961 and is the only museum of American decorative and folk art outside the United States. Housed within a Georgian manor house and a modern exhibition gallery, the museum is surrounded by beautiful gardens and countryside.

As part of our mission to conserve and protect our objects, we monitor the environmental conditions throughout the whole Museum, including storage spaces.  Our old system consisted of five mechanical thermohygrographs.  They took a long time to manually calibrate and change their paper charts. They were also bulky and needed to be readily accessible for maintenance, which meant they couldn’t easily be used inside display cases.

We investigated many replacement monitoring systems, from standalone loggers such as the famous TinyTags to fully integrated systems with alarms and flood detection capabilities.  We also consulted other museums to learn from their experiences.  A wireless system was clearly an advantage and the principal reason for our decision to buy the Eltek system was its robust wireless communication – over a large museum site, the communications must work reliably and accurately.

The installed system is living up to our expectations and we are very grateful to AIM.  Thirteen Eltek GD10 sensors are spread throughout three floors and two buildings.  They feed data back to the base station and we have instant access to environmental information over our computer network.

Coupled with the lengthy battery life of the units, this has already meant a huge reduction in the time required to attend to each logging location.  That saving in curatorial time means we can have more loggers than before and, as a result, monitor much more of the museum. Most importantly, this new system is providing us with much better data about the conditions in the Museum, which, in turn, is providing us with the opportunity to pursue national loans.

Kate Hebert

Chief Curator, American Museum in Britain




AIM Wales Events / Digwyddiadau AIM Cymru

This is a bilingual webpage / Mae hon yn dudalen we dwyieithog

 UK Launch of AIM Admissions Research Report

This morning event will launch the official report containing vital research into the impact of charging for admissions on museums and heritage sites, including results from the recent admissions survey. Attendees will receive copies of the summarised report before enjoying a buffet lunch. Twitter hashtag: #AIMCharge

11.00: Arrival and coffee

11.30: Introduction

An introduction to the AIM Admissions Research Report by Dr Matthew Tanner, Vice Chair of the Association of Independent Museums

11.45: Report presentation by Dr Stephen Connolly from DC Research with case studies from two participant museums, Tenby Museum and Bristol Museum and Art Gallery.

Stephen will summarise the main findings about the impact of charging, exploring the complexity and diversity of the picture around charging for admissions by museums. Kathy Talbot from Tenby Museum and Phil Walker from Bristol Culture will outline their recent experiences of changing their charging policy, including introducing free entry for children, and an innovative ‘pay what you think’ approach for some exhibitions. Finally, Stephen will summarise the key lessons for museums to consider when reviewing their own charging position.

12.30 Panel discussion with the morning’s speakers, and Carol Whitaker from MALD

1.00 – 2.00: Buffet lunch and networking

AIM Hallmarks in Wales

Attendees are invited to lunch followed by an afternoon session exploring the AIM Hallmarks of Prospering Museums. Guest speakers will reflect on their own leadership approaches and organisational development in light of the Hallmarks and there will be more information about the AIM Hallmarks programme. Thanks to funding from Welsh Government, AIM members in Wales are now eligible to apply for grants via the AIM Hallmarks Awards. Twitter hashtag: #AIMHM

2.15: Introduction to the AIM Hallmarks of Prospering Museums by Tamalie Newbery, AIM Executive Director

Tamalie Newbery will explain the thinking behind the AIM Hallmarks. The AIM Hallmarks set out to identify what it is about the way organisations operate that enables them to prosper. In particular, the framework aims to answer the question of why is it that organisations can have very similar visitor offers and business models, yet vary so much in terms of how successful they are. Tamalie will draw on the experience of AIM museums as well as recent research to suggest that what makes the difference is often a matter of a strong sense of purpose, a positive organisational culture and an open attitude to innovation and risk. Tamalie will reflect on the experience of museums using the AIM Hallmarks and consider what the Hallmarks have to offer museums in Wales in their current context.

2.30: Emmie Kell, Chief Executive of the Cornwall Museums Partnership

Emmie will speak about the experience of building the Cornwall Museums Partnership. She will reflect on how the partners have created a positive working relationship, bringing together museums of different scale, diverse themes and with different governance structures. Emmie will reflect on her experience in the light of the AIM Hallmarks and consider some key lessons for partnership working. How can collaborations best respond to distinctiveness? And what insights might the Cornwall Museums Partnership’s experience offer for museums in Wales?

2.55: Traci Dix-Wiliams, Director of Operations, Ironbridge Gorge Museums Trust

Over the last few years the Ironbridge Gorge Museum Trust has made a concerted effort to engage all its staff in working creatively to support the development and improvement of its visitor offer and to better understand what its visitors want and expect. Traci will explore a number of the projects and activities the museum has undertaken to ensure all staff contribute to the museum’s visitor focus and see how their work links to the museum’s core purpose, two of the AIM Hallmarks.

3.20: Discussion with all three speakers

3.40: The AIM Hallmarks Awards: maximising your chance of success

Helen Wilkinson will offer hints and advice to museums considering applying for funding through the AIM Hallmarks programme in Wales.

4.00: Event closes

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Lansiad y DU o Adroddiad Ymchwil Mynediadau AIM

Bydd y digwyddiad bore hwn yn lansio’r adroddiad swyddogol sydd yn cynnwys ymchwil hanfodol i’r effaith o godi tâl ar gyfer mynediadau ar amgueddfeydd a safleoedd treftadaeth, gan gynnwys canlyniadau’r arolwg mynediadau diweddar. Bydd y bobl sydd yn mynychu yn derbyn copïau o grynodeb yr adroddiad cyn mwynhau cinio bwffe. Trydar: #AIMCharge

11.00: Cyrraedd a choffi

11.30: Cyflwyniad

Cyflwyniad i Adroddiad Ymchwil Mynediadau AIM gan Dr Matthew Tanner, Dirprwy Gadeirydd Cymdeithas yr Amgueddfeydd Annibynnol

11.45: Cyflwyniad adroddiad gan Dr Stephen Connolly o DC Research gydag astudiaethau achos gan ddwy amgueddfa sydd wedi cyfranogi, Amgueddfa Dinbych-y-Pysgod ac Amgueddfa ac Oriel Gelf Bryste.

Bydd Stephen yn crynhoi’r prif gasgliadau am effaith y codi tâl, gan archwilio cymhlethdod ac amrywioldeb y ddarlun o gwmpas codi tâl ar gyfer mynediad gan amgueddfeydd. Bydd Kathy Talbot o Amgueddfa Dinbych-y-Pysgod a Phil Walker o Ddiwylliant Bryste  yn amlinellu eu profiadau diweddar o newid eu polisi codi tâl, gan gynnwys cyflwyno mynediad di-dâl i blant, ac arbrofion mentrus ‘talu beth ydych yn ei feddwl’ am rai arddangosfeydd. Yn olaf, bydd Stephen yn crynhoi’r gwersi allweddol i amgueddfeydd eu hystyried wrth arolygu eu safbwynt codi tâl eu hunain.

Roedd Amgueddfa ac Oriel Gelf Dinbych-y-Pysgod yn addasu eu polisi codi tâl mynediad er mwyn cynyddu apêl yr amgueddfa i deuluoedd a phlant ac i wella safle ariannol yr amgueddfa – cynyddwyd cyfanswm yr ymwelwyr ychydig, wrth ymyl cynnal y nifer o ymwelwyr sydd yn talu. Roedd strategaeth brisio wedi’i symleiddio yn fanteisiol i staff yr amgueddfa ac ymwelwyr am ei bod yn haws i’w deall a’i chyfathrebu.

Amgueddfeydd Bryste – Newidwyd eu polisi codi tâl ar gyfer arddangosfeydd penodol/dros dro, gan symud o ddull gweithredu amrywiol i un fwy syml gan ddarparu mwy o gysondeb ac eglurder o gwmpas y newidiadau. Cyflwynwyd model mentrus ‘talu beth ydych yn ei feddwl’ ar gyfer arddangosfeydd penodol – ac arweiniodd y modelau codi tâl newydd hyn at gynnydd incwm sylweddol.

12.30 Trafodaeth banel gyda siaradwyr y bore, a Carol Whitaker o MALD

1.00 – 2.00: Cinio bwffe a rhwydweithio

Dilysnodau AIM yng Nghymru

Mae’r bobl sydd yn mynychu yn cael eu gwahodd i gael cinio ac yna at sesiwn yn y prynhawn sydd yn archwilio Dilysnodau Amgueddfeydd sy’n Ffynnu AIM. Bydd siaradwyr gwadd yn adlewyrchu ar eu dulliau gweithredu arweinyddol eu hunain a datblygiad cyfundrefnol yng ngoleuni’r Dilysnodau a bydd rhagor o wybodaeth am raglen Dilysnodau AIM. Diolch i gyllid gan Lywodraeth Cymru, mae aelodau AIM yng Nghymru yn awr yn gymwys i ymgeisio ar gyfer grantiau drwy Wobrau Dilysnodau AIM. Trydar: #AIMHM

2.15: Cyflwyniad i Ddilysnodau Amgueddfeydd sy’n Ffynnu AIM gan Tamalie Newbery, Cyfarwyddwr Gweithredol AIM

Bydd Tamalie Newbery yn egluro’r meddwl y tu ôl i Ddilysnodau AIM. Mae Dilysnodau AIM yn ceisio nodi beth am ddulliau gweithredu’r sefydliadau sydd yn eu galluogi i ffynnu. Nod y fframwaith yn arbennig, yw ateb y cwestiwn am sut y gall sefydliadau gael cynigion ymwelwyr a modelau busnes mor debyg, wrth amrywio cymaint o ran eu llwyddiant. Bydd Tamalie yn tynnu ar brofiad amgueddfeydd AIM yn ogystal ag ymchwil diweddar er mwyn awgrymu mai beth sydd yn gwneud gwahaniaeth yn aml yw synnwyr cryf o bwrpas, diwylliant cyfundrefnol cadarnhaol ac agwedd agored i fenter a risg. Bydd Tamalie yn adlewyrchu ar y profiad o amgueddfeydd yn defnyddio Dilysnodau AIM ac yn ystyried beth sydd gan y Dilysnodau i’w cynnig i amgueddfeydd yng Nghymru yn eu cyd-destun presennol.

2.30: Emmie Kell, Prif Weithredwr Partneriaeth Amgueddfeydd Cernyw

Bydd Emmie yn siarad am y profiad o adeiladu Partneriaeth Amgueddfeydd Cernyw. Byddai’n adlewyrchu ar sut y mae’r partneriaid wedi creu perthynas weithio cadarnhaol, gan ddod ag amgueddfeydd o wahanol feintiau, themâu amrywiol a gyda strwythurau llywodraethu gwahanol at ei gilydd. Bydd Emmie yn adlewyrchu ar ei phrofiad yng ngoleuni Dilysnodau AIM ac yn ystyried rhai gwersi allweddol ar gyfer gweithio o fewn parteriaeth. Sut y gall cydweithrediadau ymateb orau i wahanolrwydd? A pha fewnwelediadau y gall Partneriaeth Amgueddfeydd Cernyw gynnig i amgueddfeydd Cymru?

2.55: Traci Dix-Wiliams, Cyfarwyddwr Gweithredu, Ymddiriedolaeth Amgueddfeydd Ironbridge Gorge

Dros y blynyddoedd diwethaf mae Ymddiriedolaeth Amgueddfeydd Ironbridge Gorge wedi gwneud ymdrech fawr i ymgysylltu ei staff i gyd mewn gweithio’n greadigol i gynorthwyo datblygiad a gwelliant ei chynnig ymwelwyr ac i ddeall yn well beth yw dymuniadau a disgwyliadau ei hymwelwyr. Bydd Traci yn archwilio nifer o’r prosiectau a gweithgareddau y mae’r amgueddfa  wedi mynd i’r afael â nhw er mwyn sicrhau bod y staff i gyd yn cyfrannu at ffocws ymwelwyr yr amgueddfa ac yn gweld sut y mae eu gwaith yn cysylltu at bwrpas craidd yr amgueddfa, dau o Ddilysnodau AIM.

3.20: Trafodaeth gyda’r siaradwyr i gyd

3.40: Gwobrau Dilysnod AIM: macsimeiddio eich cyfle o lwyddo

Bydd Helen Wilkinson yn cynnig cyngor i amgueddfeydd sydd yn ystyried ymgeisio ar gyfer cyllido drwy raglen Dilysnodau AIM yng Nghymru.

4.00: Digwyddiad yn cau.


Booking Form: AIM Wales Events Booking Form

Ffurflen Archebu: Ffurflen Archebu Digwyddiadau AIM Cymru

Great Place Scheme Puts Culture At The Heart Of Local Vision In England

A £15m scheme to help put culture at the heart of successful communities was unveiled by the Heritage Lottery Fund (HLF) and Arts Council England today. The Great Place Scheme – one of the flagship measures from the Government’s recently published Culture White Paper – will pilot new approaches that enable cultural, community and civic organisations to work more closely together.

The aim is twofold: to ensure that the considerable investment in culture made by organisations like HLF and Arts Council England has the maximum positive impact on jobs, economic performance, educational attainment, community cohesion and health and wellbeing; and to persuade civic organisations and local businesses to invest in and put culture at the heart of their thinking.

Grants of between £500,000 and £1.5m will fund a range of activities in 12 pilot areas, for example:

*New ways to include arts, culture and heritage in the provision of local education or health services;

*Research into the contribution made by arts, culture and heritage to local economies;

*Funding for people working in arts, culture and heritage to build networks and increase their skills;

*Exploring and piloting new ways of financing cultural organisations;

*Encouraging the use of existing powers that allow communities to support their local culture, such as the Community Right to Bid or listing local landmarks as Assets of Community Value; and

*Development of local strategies that turn conversations and creation of networks into action to maximise the community benefit that local arts, culture and heritage can deliver.


“The Great Place Scheme will showcase just what can be done when you put culture at the heart of local plans and policies.” (Photo credit: Bath Abbey)

The Great Place Scheme, using funds raised by the National Lottery, will initially be piloted in 12 locations across England and is likely to include everything from a city-wide scheme to a group of rural or coastal local authority areas. HLF is in discussion with the devolved administrations in Scotland, Wales and Northern Ireland and the scheme is expected to open in those nations later in 2016-2017.

Funding comes from HLF and Arts Council England, each of which will contribute £7.5m for projects lasting up to three years. There will also be complementary support from other organisations where relevant, such as Historic England through its Heritage Action Zone initiative.

Heritage Minister Tracey Crouch said: “A strong heritage and cultural sector supports tourism, wellbeing and economic growth. By celebrating and preserving history, architecture and art, communities can transform their local area. The Great Place Scheme will showcase just what can be done when you put culture at the heart of local plans and policies.”

Applications must come from partnerships, which are likely to include: arts and heritage organisations; community/voluntary groups; social enterprises; businesses; local authorities; parish councils; local economic partnerships; and other public sector organisations. Single organisations cannot apply.

Potential applicants should first discuss their proposals with Arts Council England or the Heritage Lottery Fund.  The next stage is to submit an expression of interest by 6 October 2016. Online applications will be open from 1 November 2016 to 2 January 2017.

Website and further information: Great Place Scheme



AIM Hallmarks Awards Round Two Now Open in England And Wales

This is a bilingual webpage / Mae hon yn dudalen we dwyieithog

AIM has today opened applications for Round Two of the AIM Hallmarks Awards. Grants will be available in sums of between £5,000 and £15,000 and we anticipate that the average award will be £10,000. The AIM Hallmarks Awards are supported using public funding by Arts Council England and the Welsh Government.

The awards support organisations in England and Wales by providing grants for museums to develop their work using the AIM Hallmarks of Prospering Museums. In Round Two £22,500 is available for museums in Wales and £50,000 for museums in England.  The Closing date for all applications is 7 October 2016.

The AIM Hallmarks of Prospering Museums identify what it is about how successful heritage organisations work that enables them to prosper and thrive and are intended to help museums begin to use the principles in the Hallmarks to improve the way they work.

This can involve organisational health checks using the AIM Hallmarks leading to developing new ways of working or using the Hallmarks to review areas of current activity to test how they can be strengthened.

Museums which have already identified development needs reflecting the principles of the Hallmarks can apply for funding to put their ideas into practice and progress programmes of work which will enable them to become more resilient and to prosper in the future.

Helen Wilkinson, AIM Assistant Director, said: “The Hallmarks Awards enable museums to test out good ideas or to review their work. We are really delighted to be able to offer these grants to support museums to find out how they can translate the great ideas in Hallmarks into practice.”

AIM is also running a Hallmarks event in Cardiff on 8 September, which will explore the ideas behind the AIM Hallmarks of Prospering Museums and explain the different opportunities to engage with the programme. If you are considering applying to the AIM Hallmarks Awards in Round Two, attending this session will help to inform your application.

AIM Hallmarks Awards Application And Guidance:

England: AIM Hallmarks Awards

Wales: Hallmarks of Prospering Museums in Wales

The AIM Hallmarks Awards Round Two closes on 7 October 2016

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Rownd Dau o Wobrau Dilysnod AIM Hallmarks yn awr Ar Agor yng Nghymru a Lloegr

Mae AIM heddiw wedi agor ceisiadau ar gyfer Rownd Day o Wobrau Dilysnod AIM, Bydd grantiau ar gael mewn symiau o rhwng  £5,000 a £15,000 ac rydym yn rhagweld y bydd gwobrau ar gyfartaledd yn £10,000. Mae Gwobrau Dilysnod AIM yn cael eu hariannu gan ddefnyddio cyllid cyhoeddus gan Gyngor Celfyddydau Lloegr a Llywodraeth Cymru.

Mae’r Gwobrau yn cynorthwyo sefydliadau yng Nghymru a Lloegr drwy ddarparu grantiau ar gyfer amgueddfeydd i ddatblygu eu gwaith gan ddefnyddio Dilysnodau AIM o Amgueddfeydd sy’n Ffynnu. Yn Rownd Dau, mae £22,500 ar gael ar gyfer amgueddfeydd yng Nghymru a £50,000 ar gyfer amgueddfeydd yn Lloegr. Y dyddiad cau ar gyfer pob cais yw 7 Hydref 2016.

Mae Dilysnodau AIM o Amgueddfeydd sy’n Ffynnu yn nodi beth am y ffordd y mae sefydliadau treftadaeth llwyddiannus yn gweithio sydd yn eu galluogi i ffynnu, a’u bwriad yw helpu i amgueddfeydd ddechrau i ddefnyddio egwyddorion y Dilysnodau i wella eu dulliau gwaith.

Gall hyn gynnwys gwneud gwiriadau iechyd cyfundrefnol gan ddefnyddio Dilysnodau AIM sy’n arwain at ddatblygu ffyrdd newydd o weithio neu ddefnyddio Dilysnodau AIM i arolygu meysydd o weithredu presennol i brofi sut y gallent eu cryfhau.

Gall amgueddfeydd sydd yn barod wedi nodi anghenion datblygu sydd yn adlewyrchu egwyddorion y Dilysnodau ymgeisio ar gyfer cyllid er mwyn troi eu syniadau yn arfer a datblygu rhaglenni o waith sydd yn eu galluogi i fod yn fwy gwydn ac i ffynnu yn y dyfodol.

Dywedodd Helen Wilkinson, Cyfarwyddwr Cynorthwyol AIM: “Mae’r Gwobrau Dilysnod yn galluogi i amgueddfeydd brofi syniadau da neu arolygu eu gwaith. Rydym wrth ein bodd i allu cynnig y grantiau hyn i gynorthwyo amgueddfeydd i ddarganfod sut y gallent gyfieithu syniadau gwych y Dilysnodau yn arfer.”

Mae AIM hefyd yn cynnal digwyddiad yng Nghaerdydd ar 8 Medi, a fydd yn archwilio’r syniadau y tu ôl i Ddilysnodau AIM o Amgueddfeydd sy’n Ffynnu ac yn egluro’r cyfleoedd gwahanol i ymgysylltu â’r rhaglen. Os ydych yn ystyried ymgeisio yn Rownd Dau Gwobrau Dilysnod AIM, bydd mynychu’r sesiwn hon yn helpu gyda’ch cais. Gwahoddir aelodau AIM i ginio gyda’r sesiswn hon yn dilyn yn y prynhawn i ddysgu rhagor am Wobrau Dilysnod AIM.

Canllawiau Ymgeisio Gwobrau Dilysnod AIM:

Lloegr: AIM Hallmarks Awards

Nghymru: Dilysnodau AIM o Amgueddfeydd sy’n Ffynnu yng Nghymru

Mae Rownd Dau Gwobrau Dilysnod AIM yn cau ar 7 Hydref 2016

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