Increasing the diversity of their visitors is one of the aims of many museums. It directly relates to the core purpose of museums, as well as offering the opportunity to support museums’ sustainability. Whilst there have been previous studies in the museum and related sectors, progress towards this goal has been limited for the majority of museums.
We are seeking a consultant or consultants to undertake a UK-wide project, the purpose of which is to help museums to increase the diversity of their core visitors. The key focus of the project is on providing tools and guidance to help museums make long-term change in their organisations to achieve this.
We expect the project to include a review of existing literature, examination of case studies and production of guidance, toolkits, frameworks or other types of support, which should be co-produced with a range of different types of museums. Consultants are also asked to make recommendations about actions that sector support organisations should take and about rolling out the outcomes of this project, as well as long-term evaluation.
The project is led by the Association of Independent Museums, in partnership with Arts Council England, Museums Association, Museums Galleries Scotland, National Museums Northern Ireland and Welsh Government. There is a budget of up to £25,000. The work is to be completed by Autumn 2017.
Consultants or consortia interested in applying should download the Invitation to Tender below:
Invitation to Tender Diversifying Museum Visitors
Proposals should be submitted to tamalie@aim-museums.co.uk by 5pm on 16 Feb 2017
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