On Monday 11 April from 8-9pm, AIM will be taking part in #museumhour as part of their debate on whether museums should charge for entry.
The @museumhour team – Dr Tehmina Goskar and Sophie Ballinger – have kindly supported AIM by including our survey on the Impact of Charging Museum Admissions as part of the debate and we are now extending this survey until 5pm on Thursday 14 April to allow for further completions from #museumhour participants.
The survey is the first part of a wider research programme. The research is being undertaken by DC Research and in partnership with Arts Council England and also Welsh Government. The survey is available in English and Welsh.
The study will also investigate the range of pricing policies used by museums and the relationship between admission charging policy and the number or diversity of visitors, visitor spend as well as other factors such as the impact on community relations or reputation.
It will consider the impact of moves from charging to free admission, from free to charging and explore significant changes in pricing strategy such as moving to an annual pass or introducing free entry for children. This is vital research for the whole UK heritage sector – not only independent museums – so please complete the survey if you can.
If you would like to take part in the #museumhour debate or if you would like to follow all tweets, please use the relevant hashtags below. Museum Hour will Storify the debate shortly afterwards and the interactions will feed into the broader research into the question of museum admission charges.
Museum Hour Information
Monday 11 April 8 – 9pm
Blog by Dr Tehmina Goskar on the museum charging debate