Let’s Get Real 5: What’s the brand?

Do you want to become better at creating value from your brand online? Do you want to hear how others sectors are doing it and try out various tactics and approaches in a collaborative supportive environment? Then join Culture24 and other participating arts and heritage organisations in a shared learning journey.

Culture24 is looking for 25-30 bold UK arts or heritage organisations to join them for their next collaborative action research project Let’s Get Real 5, running from July 2016 to February 2017, which will help cultural organisation’s to build their brand digitally.

Find out more including how to sign up here

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Looking for ways to generate new income is a hot topic as budgets are squeezed and we are forced to look for new business models. Very few cultural organisations are maximising the potential that digital offers, especially when it comes to making money or generating real value online. For the fifth exciting phase of Culture24’s Let’s Get Real programme of collaborative action research, they will be taking you deep into understanding your brand and its value online.

The project will help you to explore questions such as: how can you express that brand through an experience, through an object or through memories? Could you create new products with your existing digital assets? What value might they have and would anyone buy them?

DEADLINE is Monday 27th June 2016

 You can also download the recently completed report from Let’s Get Real Phase 4 here

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