Financing Your Future: AIM Hallmarks Awards

Launched in December, the AIM Hallmarks Awards are intended to help AIM member museums, galleries and heritage sites in England to begin to use the principles in the AIM Hallmarks of Prospering Museums to improve the way they work: this can involve either review and planning, or taking forward new ways of working.

Some museums might want to use the AIM Hallmarks of Prospering Museums as a framework to review their organisational health and can apply to this fund for support in planning future development. Other museums, which have already identified development needs reflecting the principles of the Hallmarks, can apply for funding to put their ideas into practice and progress programmes of work which will enable them to become more resilient and to prosper in the future.

The AIM Hallmarks Awards are supported using public funding from Arts Council England. Grants are available for English museums, galleries and heritage sites that are AIM members in sums of between £5,000 and £15,000, and we anticipate that the average award will be £10,000. The closing date for applications is 5 February 2016.

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Plan for your future with the AIM Hallmarks Awards

AIM is keen to support projects which have the potential to offer helpful lessons to other museums and that are genuinely new for the applicant organisation. This might involve trialling approaches or ways of working which are either wholly new to the museum sector, or new to museums of a particular kind or size.

“We’re really open to a wide range of proposals – either for doing some serious thinking about the future of your museum, or testing out an idea you already have,” said Helen Wilkinson, Assistant Director of AIM. “We’re looking for fresh thinking and energy above all else – could you use a Hallmark Award to lay the foundations for a new way of working?”

Work funded by an AIM Hallmarks Award must be demonstrably central to an applicant museum’s organisational development, and closely linked to the museum’s strategic plan. Museums must be able to show that the work undertaken using the grant could not have taken place without external support.

Applications close at 5pm on 5 February 2016 and further information can be found here:

AIM Hallmarks Awards



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