Investing in museums’ futures: AIM Hallmarks Fund

The AIM Hallmarks Investment Fund is now open for applications. The closing date for the first round is 5 February 2016. The fund is open to AIM member, Accredited (or working towards Accreditation) museums in England and will make investments of between £5000 and £15000 to help museums develop in line with the AIM Hallmarks.

The investment fund is part of AIM’s Hallmarks and Investing in Independence programme which is funded by Arts Council England. The programme also includes in-depth training programmes, which are also currently open for applications, online resources which will be developed over the next two years and a programme to support museum boards and trustees to be launched in 2016. Together these elements can help museums focus on the key issues which will help them prosper and thrive – as outlined in the Hallmarks.

The Investment Fund will support museums to develop in any element of the Hallmarks: purpose; leadership and culture; governance; innovation and risk; awareness and networks, visitor focus, collections and finance.

Work funded by an AIM Hallmarks Award must be demonstrably central to an applicant museum’s organisational development, and closely linked to the museum’s strategic plan. Museums must be able to show that the work undertaken using the grant could not have taken place without external support.

We are keen to support projects which have the potential to offer helpful lessons to other museums and that are genuinely new for the applicant organisation. This might involve trialling approaches or ways of working which are either wholly new to the museum sector, or new to museums of a particular kind or size.

More information about the Investment fund can be found on the AIM Website, along with the application form and guidance notes. Museums are invited to talk to Helen Wilkinson before making an application – please contact her at


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