AIM Launches New Hallmarks Investment And Learning Programmes

On Tuesday December 8, AIM launched its new Hallmarks learning and investment programmes for AIM members at an event in London. These programmes have been funded by Arts Council England and will provide support to help museums use the principles of the  AIM Hallmarks of Prospering Museums. The event was created to discuss and discover the ideas underpinning the AIM Hallmarks and to explore the importance of organisational culture and purpose with guest speakers Darren Henley OBE (Chief Executive of Arts Council England), Robert Jones (Head of New Thinking, Wolff Olins) and Victoria Wallace (Director General of the Commonwealth War Graves Commission).

AIM’s Chairman, Matthew Tanner opened the event by explaining how the Hallmarks were developed: “The AIM Hallmarks have come from over forty years of experience in the independent museum sector. Over that time, many hard working museum directors, volunteers and trustees have discovered that resilient museums are ones that bounce back in the face of adversity. The source of the Hallmarks really comes from understanding the nature of the institutions that have survived those forty years: they are characterised by the need to survive and the pressure to innovate and stay connected to paying audiences.”

Hilary Peter and Isabel

The AIM Hallmarks event explored the importance of organisational culture and purpose

The new AIM Hallmarks learning programmes include the Museum Leaders programme for people who lead AIM member museums and the Enablers programme for people who support museums through their work, for example as Museum Development Officers or as freelancers. Both training programmes will help participants use the principles of the AIM Hallmarks of Prospering Museums to strengthen the museums they lead or work with.

There are twelve places on this programme for people who lead museums in England, supported with funding from Arts Council England. There is one place available for a museum leader in Wales with the support of the Federation of Museums and Art Galleries of Wales and AIM hopes to be able to offer a place for a museum leader in Scotland in the near future.  Applications are now open and close on 29th January 2016.

AIM’s new investment programme the AIM Hallmarks Awards will provide grants of £5,000 to £15,000 over three rounds to help museums begin to use the principles in the AIM Hallmarks to improve the way they work. Applications for the first round are now open, and will close on 5th February 2016. Two further rounds will follow in autumn 2016 and spring 2017. The AIM Hallmarks Awards are open to museums which are in England and members of the Association of Independent Museums.

You can find out more about the new learning and investment programmes on the AIM website:

AIM Learning Programmes: Hallmarks Learning

AIM Investment Programmes: Hallmarks Investment

For further information about the AIM Hallmarks, please email:

To see all Tweets relating to the London Hallmarks event, please visit: AIM Hallmarks Storify



2 thoughts on “AIM Launches New Hallmarks Investment And Learning Programmes

  1. Pingback: Discover and Discuss the AIM Hallmarks in Manchester | AIM Blog for independent museums and heritage sites

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s