More than 1,000 UK charities and businesses have signed up to take part in this year’s #GivingTuesday, the global day of giving at the start of the festive season. This year, the campaign’s organisers are hoping to get museums and other organisations from across the arts signed up to the campaign to celebrate the wonderful work they do and to encourage members of the public to get behind them on #GivingTuesday.
The day, led in the UK by the Charities Aid Foundation, takes place on December 1 and follows Black Friday and Cyber Monday – two of the UK’s biggest shopping days. It is an opportunity for charities, families, businesses, community organisations and others to come together to do something good for a cause they care about. You can sign up and find out more about the day here.
Museums already signed up to take part in #GivingTuesday this year include the National Holocaust Centre and Museum, the National Museum of the Royal Navy, and Tyne & Wear Archives and Museums Development Trust. Other major charities and businesses taking part include UNICEF, RSPCA, Age UK, Cancer Research, Save the Children, RBS, Microsoft and Morrisons.
#GivingTuesday 2015 is guaranteed to be even bigger than last year, when just over 800 organisations signed up as official partners for the UK’s first #GivingTuesday. The day saw a surge in donations, trended on social media and was backed by high profile celebrities and politicians: the Prime Minister, the Leader of the Opposition and a number of celebrities including Helen Mirren, David Tennant, Tom Daley and Rita Ora all publicly supported the campaign last year.
Here are FIVE simple ideas for organisations that are planning activity on #GivingTuesday
*Do something to celebrate what you do and the difference you make. Get your supporters and beneficiaries to do the same. Last year the Royal Albert Hall used this idea to show the fantastic work that goes on behind the scenes with a series of videos promoted through Twitter.
*Do something together with local charities, local businesses or other organisations that will help you achieve your aims. Last year Delete Blood Cancer carried out a Swabathon for #GivingTuesday. They spent the day visiting offices taking cheek swabs and registered over 300 potential stem cell donors – as well as raising £1000.
*Do something to boost your Christmas campaign, especially if you’ve already pinned down what you are doing and you don’t have the additional time or resources to create something new. Why not launch your campaign on December 1st and jump on the buzz of #GivingTuesday? Lots of partners did that last year and were delighted with the results. Age UK linked the day with #DonateACoat.
*Do something different and be creative. Perhaps your offices need a spring clean or your donors need to be thanked. Do it on #GivingTuesday. Last year, Marie Curie decided not to focus on fundraising and instead turned the day over to saying thank you, with everyone from senior leaders and nurses, office support and IT teams getting involved in sending hand written letters to thank donors. The video that they shared on Facebook was viewed more than 20,000 times.
*Do something social and share on Twitter, Facebook and Instagram. Just by using the #GivingTuesday hashtag, you’ll be joining in a global conversation and will be speaking to a huge audience and helping to create the buzz yourself. Last year, charity Stewardship made this video and shared it on Twitter.
You can see a video of what happened on #GivingTuesday 2014 here: