AIM VisitorVerdict: Discounted Rates until September 30 2015

Since October 2013, AIM in partnership with BDRC Continental, has run a free online visitor benchmarking survey service called AIM VisitorVerdict. This scheme has helped AIM members from across the UK to gain a better understanding of their visitors, with data from the visitor surveys generating insights which can help prioritise visitor experience improvements, support funding applications, inform marketing strategies and guide staff and volunteer training.

The Arts Council England funding for VisitorVerdict will end on September 30th 2015, but the service will still be available at heavily discounted rates to all AIM members thereafter. To take advantage of the service at special early bird 2015/16 rates for AIM members only, please complete a pro-forma that you can download here: VisitorVerdict for AIM Members

AIM Members that already participate in VisitorVerdict will need to confirm their details before September 30th to register their interest in continuing with VisitorVerdict and to take advantage of the special early bird rates. Please see the new VisitorVerdict website: VisitorVerdict for AIM Members

These rates start from just £95 + VAT. More details about the service can be found on the new VisitorVerdict website:

As participation in VisitorVerdict grows, the website will also act increasingly as a forum for sharing good practice and experience across the sector:

ssgb VV 1

The team at ss Great Britain have had great success with VisitorVerdict

What is VisitorVerdict?

VisitorVerdict has been developed using best practice from the well-known visitor attractions research programme, the ALVA Visitor Experience Benchmarking Survey.

VisitorVerdict offers real-time results on an easy-to-use online dashboard and gives you information about who visits your museum, why they are there, what they do on their visit – and crucially – what they think of their experience. The results you receive are given industry context by providing a benchmark against similar museums.

AIM members that have used VisitorVerdict have said:

Visitor Verdict is an invaluable tool to help any institution to better understand their visitors. The information it has provided us on retail use, for example, has directly led to changes in our product mix and shop layout.” Liam Tolhurst, Retail and Visitor Services Manager, ss Great Britain Trust

“Visitor Verdict is a no-brainer. We use it widely to support and endorse changes that improve the running of Didcot Railway Centre, from our seasonal pricing structure through to our retail service”. Ann Middleton, Commercial Manager, Didcot Railway Centre

“Visitor Verdict provides us with solid, timely information about our audience’s responses to all aspects of their visit and that gives us confidence to effect improvements to the visitor experience and provides clear guidance to trustees and staff on the areas on which we must focus.” Diane Clements, Director, The Library & Museum of Freemasonry

Contacts and Support

If you need any support or have any questions about VisitorVerdict, please contact:

Amy Randle (BDRC) at: 

Sassy Hicks (AIM) at:


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