Insight Goes Live

The innovative digital research project, Insight has gone live and the project managers are inviting all museums and heritage sites in the UK to join trial participants and receive a free report detailing what factors most greatly influence visitor spend for their site.

The first trial of its kind in the sector, Insight combines information submitted by museums and heritage sites with wider ‘Big Data’ sets and uses predictive analytic techniques to provide a new approach to benchmarking. Project Manager Peter Collins explains “This type of analysis has not been available to the sector before now. In a time where most organisations are focusing on resilience, this interface is tailored specifically towards improving commercial income.”

Dr Joe Collins, Software Developer at Ryan O’Neil Partnership says, “We are collecting information across a wide range of parameters to explore what the key drivers may be that encourage, or discourage visitor spend.”

Laing Art Gallery Café - Tyne & Wear Archives and Museums

Laing Art Gallery Café – Tyne & Wear Archives and Museums

Participating organisations can expect to see a personalised online analysis platform and planning tools using benchmarking data that has been collected from participating organisations throughout the UK.

Supported by the Digital R&D Fund for the Arts – Nesta, Arts & Humanities Research Council and public funding by the National Lottery through Arts Council England – Insight is being delivered by three project partners; enterprise experts and cultural sector consultants Black Radley, software developers Ryan O’Neill Partnership and researchers from Bath Spa University’s Centre for Creative Computing.

Museums, art galleries, historic sites and houses, and other cultural attractions interested in taking part can find out more or sign up for the free no obligation trial at

For more information please contact Peter Collins, Enterprise and Culture Executive, on or 07896799748.


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