IMS Event: The Evolution of Marketing – have you Evolved?

Offering a range of expert speakers and useful workshops, the next Industrial Museums Scotland (IMS) event on Thursday 12th February at Discovery Point, Dundee will cover the latest marketing and media topics in-depth. This event aims to give an up to date picture of marketing and media in the 21st century and AIM will be attending this event to write about it for our blog and to meet some of our Scottish members too.

Expert speakers will cover the latest in public relations, social media and digital marketing, with a choice of practical workshops in the afternoon to broaden the morning’s debate. This event has been funded through the Museums and Galleries Scotland Skills Development grant programme and is aimed primarily at museum staff and volunteers who want to find out about the latest media and marketing trends.


The Changing World of Marketing and PR           Kevin Dorian

The Evolution of Marketing and Consumers        Lesley Wood

Writing for the Web                                                  Alan Linton

The Future of the Web                                             Stephen Whitelaw

blog pic

How to Workshops

Conduct media radio/TV interviews and writing press releases.

Developing a social media strategy.


Booking Information:

If you have any further questions please e-mail Beverley Donaldson the IMS Coordinator:

IMS Website:


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