International Tourism and UK Museums Workshop

The British Council will host a workshop on museums and international tourism on Thursday 12 March 2015 at Birmingham Museum and Art Gallery.

The event is the culmination of the year-long ACE-funded project to enhance the capacity of UK regional museums to attract tourists from Brazil, Russia, India and China. The workshop aims to ‘demystify’ the workings of international tourism and to demonstrate low-cost approaches to attracting international tourists.

The workshop has five key themes:

  • Understanding how international tourism works
  • Sources of information and support
  • Partnership and Collaborations
  • Reaching the International Market
  • Visitor Experience and Expectations

It will include case studies from a wide range of museums and will cover sources of information and support, marketing to the International Market and visitor experience and expectations.

Birmingham Museum and Art Gallery

     Birmingham Museum and Art Gallery 

Participating museums include AIM Members: People’s History Museum, Freud Museum, Culture Coventry, Birmingham Museums Trust and SS Great Britain.

Speakers will include: David Edwards, Head of Research and Forecasting, Visit Britain, Bernard Donoghue, Director, ALVA, and Sally Cordwell, Director of Marketing, Communications and Development, SS Great Britain.

The cost of the one day conference is £25 to include morning tea and coffee and lunch.  Please contact us if you have any dietary requirements.

Tickets are available from:

British Council Twitter: @BritishCouncil

British Council Website:


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