Museums across Wales who celebrated the first ever Welsh Museums Festival last autumn lived up to the event’s strapline, ‘…be amazed’. Nicola Williams, marketing project officer, reports there were over 100 events with more than 40 accredited museums participating.
The bilingual festival coincided with the Museums Association Conference at the Wales Millennium Centre, Cardiff. Museums organised events and exhibitions suitable for all, including exclusive behind the scenes access to collections, talks, walks, trails, and workshops.
“Thanks to the enthusiasm of staff and the support of the Federation of Museums and Art Galleries of Wales and Amgueddfa Cymru-National Museum Wales the Festival provided an important platform to showcase the great work happening across Wales to visitors and stakeholders,” says Nicola.
During the event national, regional and local press coverage was achieved and social media activity increased. Branding and publicity materials produced were well received by the sector (especially the bunting and pencils!) Strong images of visitors and artefacts from museums across Wales maintained a local, consistent and professional image.
A new website (welshmuseums.co.uk) was specifically created for the festival and visitors were able to search for museums and events in their local area. A social media strategy mainly focussed on Twitter, with many museums using the daily hashtags to generate engaging content over the festival period.
Nicola adds: “Obviously there are lessons that can be learnt and we will be taking these on board if the Festival does go ahead next year. Museums now have a clearer picture of the look and feel of the campaign and many are already expressing an interest in taking part next year and embedding it into their event schedules. The key will be getting the timing right and ensuring all museums and staff are on board as early as possible!”
For further information contact Nicola Williams at firstname.lastname@example.org, 01978 722988, and @welshmuseums