AIM and the Arts Marketing Association (AMA) are offering one AIM member a £450 grant towards attending the AMA Marketing Retreat Level 2 on 2-5 March 2015, and a year’s free membership of the AMA at the same time.
The AMA is the leading organisation supporting cultural organisations with all aspects of marketing. They run training and mentoring programmes, publish a journal and manage Culture Hive.
The Retreats are well-established and extremely popular. Retreat 2 will cover strategic planning skills across public engagement, audience development, marketing planning and digital strategy in line with collection and business plans. It’s intensive, fast-paced and at times challenging, but there will be support from the course-leaders and your like-minded peers.
Past participants have said the Retreat leaves them feeling inspired, invigorated and much better equipped to progress along their career paths. Retreat 2 is aimed at managers, or equivalent, with line managing experience who are responsible for all or a significant part of their organisation’s marketing/marketing budget.
The deadline to apply for the bursary is 5 January 2015. There are also details of other bursary opportunities with the earlier deadline of 21st November 2014.
More details about the retreat are available on the AMA Retreats website. For a copy of the AIM bursary application form please click on the ‘bursaries’ link.
The individual awarded the bursary will be asked to contribute an article for the AIM Bulletin or Blog to share some of what they have learnt.