Very useful blog from Marches Network.
A guest post from Emily Heath, Marketing & Events Assistant for Stafford Borough Council, which manages three heritage sites: The Ancient High House, Stafford Castle and Izaak Walton’s Cottage.
This fantastic step-by-step guide will help museums without in-house marketing expertise to write engaging and effective press releases.
A museum’s guide to writing a press release
When it comes to writing a press release, the key initial focus is content. Get as much information as you can about the exhibition or event. You ideally want too much information, so you have lots of content to pick from and edit.
It’s an oldie but a goodie, follow the Who? What? Where? When? Why? rule. When you read your content, ask yourself those questions. If you can answer them, you’re well on your way to writing a strong press release.
The next crucial point is structure, so…
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