AIM is delighted to announce that we will be providing a series of free talks on trade, enterprise and funding at the Museum + Heritage Show in London on 15th May 2014. We hope you will come along to enjoy the talks and visit us on our stand.

We will also be signing up new participants for AIM’s visitor research and benchmarking scheme, Visitor Verdict and announcing a new scheme to help members save money on their energy bills. The AIM sponsored Winstan Bond Trophy for Trading and Enterprise will be announced at the M+H Awards Dinner on 14th May.

The AIM strand of talks will feature on Thursday 15th May and include some excellent speakers from Leeds Castle, ss Great Britain, London Transport Museum, Kelvingrove, AIM and Arts Council England. AIM’s partner BDRC Continental will also be speaking about visitor research, including Visitor Verdict, on Wednesday 14th May.

10.25 – 11.05

Great products = successful shop

Michael Walton is Head of Trading at London Transport Museum, with its extremely successful museum shop and online retail. He has recently contributed to the 2nd edition of “Successful Retailing in Museums”. Michael will talk about how the right products are fundamental to increasing turnover and profitability and will share his top tips for sourcing exciting and relevant products for your shop. Michael Walton, Head of Trading, London Transport Museum

11.35 – 12.15

A world of opportunities from ACE and AIM
Arts Council England will provide the latest information on their current opportunities and funding plans for 2015 to 2018. AIM will discuss their five grant giving schemes as well as other money saving opportunities.
Matthew Tanner, Chair of the Association of Independent Museums and Mary Godwin, Relationship Manager for Museums, Arts Council England

12.45 – 13.25

Welcome (now give us your money)! 
We work endlessly on our programming and our presentation, we focus hard on our grant applications and our outcomes – and yet sometimes forget some basic steps that make every visitor feel better, relax and spend more. Victoria will help you to ensure that your museum or heritage site is offering a great welcome, happy customer service and still generating good spend. Surprisingly simple, but surprisingly difficult to do….
Victoria Wallace, Chief Executive, Leeds Castle

13.55 – 14.35

Jack Vettriano, Record-breaking retail!
The Vettriano exhibition produced £1.35 million in retail sales in 5 months. This presentation will illustrate the exhibition’s background and context, before describing the business of creating a record-breaking retail outlet for a temporary exhibition. We will describe our methodology of creating a successful shop and focus on the lessons learned along the way.
Catherine McGurk, Retail Trading Manager and Dr Neil Ballantyne, Museum Manager, Kelvingrove Art Gallery and Museum, Glasgow Life

15.05 – 15.45 

Top 10 tips – fundraising opportunities and challenges in the museums and heritage sector 
Fundraising for museums and heritage organisations is exactly the same as fundraising for any charity. Or is it? Louisa – who joined the cultural sector 12 months ago and has many year’s fundraising experience from outside the sector – will discuss what she found challenging and what opportunities exist, when fundraising for a heritage site and museum. She will run through the top 10 things she has learnt since joining the sector and you will walk away with some top tips to implement in your fundraising strategy. Louisa Pharoah, Head of Development, ss Great Britain Trust 


Free AIM Talks at Museums + Heritage Show 15th May 2014

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